Join Mark Ellwood as he sits down with Steve Heiner from Nikon while they discuss some of Nikon's most recent COOLPIX offerings including the COOLPIX P100, Nikon’s first compact with a CMOS sensor; the stylish COOLPIX S8000, S6000, S4000, and S3000; and the COOLPIX L110 and L22 cameras. Music composed by Frank Ferrucci.
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02/03/2010
NIKON UNVEILS NEW COOLPIX DIGITAL CAMERA LINEUP FOR 2010 FEATURING SUPERIOR PERFORMANCE, STYLISH DESIGN AND INNOVATIVE TECHNOLOGY
Nikon Continues To Lead Innovation by Offering CMOS Image Sensor, Super Zoom and HD Movie Capabilities in a Broad Range of Color and Style Options
MELVILLE, NY (Feb. 2, 2010) – At the forefront of product innovation and market firsts, Nikon Inc. today introduced seven new COOLPIX compact digital cameras, marrying performance and design for an enhanced user experience. Building on the success of the COOLPIX brand, Nikon continues to lead innovation in game-changing categories, including the introduction of a CMOS sensor and 26x optical zoom lens into the flagship Performance Series with the new COOLPIX P100. Because of the growing popularity of content-generation and High Definition (HD) video, Nikon has equipped five of its new COOLPIX cameras with HD movie capabilities, making creating and sharing memories fun and easy. A hallmark of the COOLPIX line, Nikon offers elegantly designed compact cameras in vibrant must-have colors to suit personal style, including the new COOLPIX S8000, COOLPIX S6000, COOLPIX S4000, COOLPIX S3000 and COOLPIX L22. Additionally, the new COOLPIX L110 offers 15x super zoom and HD video recording with stereo sound and easy shooting versatility.
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“These latest Nikon COOLPIX cameras reflect the easy-to-use technology in compact and stylish cameras that consumers have come to expect from Nikon,” said Bo Kajiwara, director of marketing, Nikon Inc. “With new features such as HD movie and long-zoom shooting capabilities, these COOLPIX cameras empower consumers with powerful, yet easy-to-use features that also serve as an expression of personal style.”
The Nikon COOLPIX cameras incorporate Nikon’s world-class NIKKOR lenses, delivering accurate detail and brilliant color, as well as Nikon’s EXPEED™ digital image processing concept, which helps to ensure high-quality pictures with stunning color and sharpness. A new enhancement in select camera models is Advanced Flash Control, which creates a more natural-looking appearance in low-light settings. Other COOLPIX features include Vibration Reduction (VR) Image Stabilization, which minimizes blur that may appear in pictures, even in low-light or unsteady conditions while shooting handheld; and Scene Auto Selector, which automatically recognizes the shooting situation and adjusts camera settings accordingly. Also, the new Night Landscape Mode found in the P100 combines a series of consecutive shots into a single, clearer image with low noise when photographing at night. Adding to the overall functionality, many of the new models sport an easily accessible video record button to make recording movies a one-step process. To make sharing images and HD video fun and easy, many of the new COOLPIX cameras also feature enhanced HDMI connectivity.
New COOLPIX P100 Digital Camera Features 26x Super Telephoto-Zoom Lens and CMOS Technology for Shooting Versatility
Nikon continues its commitment to high performance in the compact digital camera category, offering photo enthusiasts ultra long-zoom capabilities, high-speed action and shooting versatility in a compact body. New to the COOLPIX line, the P100 is the first Nikon COOLPIX camera to incorporate a 10.3-megapixel backside illumination CMOS sensor, which enables high-speed shooting at 10 frames per second (fps) at full resolution and exceptional image quality even when shooting in low-light settings. Other functions benefitting from the lower noise and exceptional image quality of the new CMOS image sensor include an in-camera high dynamic range (HDR) function, which merges images of the same scene to achieve a single image with a broader range of tonal detail.
Additionally, a Night Landscape Mode combines a series of consecutive shots taken into a single image, with reduced noise. An expansive 26mm wide-angle to 678mm super-telephoto 26x Optical Zoom-NIKKOR ED glass lens brings users closer to the action, which can be utilized while capturing Full HD movies (1080p) with stereo sound recording. The P100 also features a high-speed Sport Continuous Mode for shooting up to 120 fps (1.1 MP) and a pre-shooting cache to help ensure users never miss a shot.
Additional COOLPIX P100 features include: 3.0-inch vari-angle 460,000-dot Clear Color Display LCD; Electronic Viewfinder; 5-way hybrid VR Image Stabilization System for crisp, blur-free photos; Mode Dial; Active D-Lighting; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System.
The P100 will be available in March 2010, and retails for $399.95 MSRP.
New COOLPIX S8000 Digital Camera Boasts 10x Zoom, Ultra-High Resolution 3.0-Inch LCD Screen and Enhanced Creativity with Class-Leading* Slim Design
Built on the success of Nikon’s previous long-zoom compact cameras, the new 14.2-megapixel COOLPIX S8000 is the thinnest camera in its class*, featuring a powerful and versatile 10x (30mm to 300mm) telephoto Optical Zoom-NIKKOR ED glass lens to capture incredibly sharp, crisp images. Additionally, the S8000 has the ability to record HD movies (720p) at 30 fps with built-in stereo sound recording, and also features a 3.0-inch ultra-high resolution 921,000-dot Clear Color Display LCD for composing and sharing images or movies.
Allowing the user to enjoy more creative freedom with convenient in-camera functions, the COOLPIX S8000 features the Creative Slider, a fun new way to apply effects when shooting in Auto Mode. Brightness, saturation and hue can be adjusted using the Rotary Multi Selector, all while watching a real-time preview on the camera’s LCD monitor. The COOLPIX S8000 also features new functions to enhance image quality in dark settings, including Advanced Flash Control to enable users to create more natural-looking flash shots by utilizing higher ISO settings and faster shutter speeds in low light.
Additional COOLPIX S8000 features include: High ISO up to 3200; 4-way VR Image Stabilization System; ultra-fast start-up; Sport Continuous Mode up to approximately 3 fps for 45 frames (3 MP); Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and an ultra-stylish design.
The COOLPIX S8000 will be available in February 2010 for $299.95 MSRP in a choice of colors, including black, red, bronze and champagne silver.
The New COOLPIX S6000 Digital Camera Delivers Super Slim Design and Fast Response
The new COOLPIX S6000 blends style and performance into a compact, go-anywhere package. Measuring at only 25mm (approximately 1.0-inch) in depth, the COOLPIX S6000 is the thinnest in its class**. With a versatile 7x wide-angle Optical Zoom-NIKKOR ED glass lens, users can capture the action near and far. The COOLPIX S6000 includes a bright 2.7-inch 230,000-dot Clear Color Display LCD and the ability to record HD movies (720p) at 30 fps.
Additional COOLPIX S6000 features include: 14.2-megapixel resolution; ISO 3200; 4-way VR Image Stabilization System; Ultra-fast start-up (approx. 0.75 sec.); HDMI Connectivity; Sport Continuous Mode approximately 3 fps for 45 frames (3 MP); Advanced Flash Control; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and a sleek design.
The COOLPIX S6000 will be available in March 2010 for $249.95 MSRP in a choice of colors, including champagne silver, black, red and bronze.
The New COOLPIX S4000 Digital Camera Combines Stylish Design with Intuitive Touch Controls
Integrating sleek design and intuitive touch operation, the new COOLPIX S4000 digital camera is all about the user experience. Whether it’s recording HD movies or exploring creative possibilities, the COOLPIX S4000 places the camera’s controls at the touch of a finger. The COOLPIX S4000 incorporates a new 3.0-inch, high-resolution touch-panel 460,000-dot Clear Color Display LCD which makes it easy to compose, review and share pictures. Advanced touch features include Touch Shutter, allowing users to select their subject with a single touch on the screen to adjust focus and exposure, and to automatically release the shutter, as well as Subject Tracking to automatically follow and focus on a subject selected by touching the screen.
The COOLPIX S4000 features 12-megapixel resolution; a 4x wide-angle Zoom-NIKKOR glass lens; ISO 3200; HD movie (720p); 4-way VR Image Stabilization System; Scene Auto Selector Mode; Nikon’s Smart Portrait System and a sleek design.
The COOLPIX S4000 will be available in March 2010 for $199.95 MSRP in a choice of vibrant colors, including plum, champagne silver, pink, red and black.
New COOLPIX S3000 Style Setter in Sleek Design, Vivid Colors
Sleek design, eye-catching colors and innovative technology make the COOLPIX S3000 the ideal tool to express one’s personal style. Measuring at just 19mm (approximately 0.8 inches) in depth, the COOLPIX S3000’s stylish looks and color options make it a great camera for capturing and sharing memories on the go.
The COOLPIX S3000 features 12-megapixel resolution; a 4x wide-angle Zoom-NIKKOR lens; ISO 3200; 4-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and a colorful yet compact design.
The COOLPIX S3000 will be available in March 2010 for $149.95 MSRP and comes in a vivid array of colors, including orange, green, blue, plum, black and champagne silver.
New COOLPIX L110 Delivers Uncomplicated Awe-Inspiring Zoom
Optimized for action shots, high-powered zoom and simple operation, the COOLPIX L110 is equipped and ready to easily capture life’s precious moments up close or far away with stunning quality and clarity. The ideal choice for consumers seeking a fully-featured long zoom camera at a great value, the COOLPIX L110 achieves its versatility through its 15x Optical Zoom-NIKKOR glass lens. Covering a focal length from a wide 28mm to 420mm super-telephoto, the lens’ broad focal range can readily handle the task of capturing all of life’s events, including action shots at the kid’s soccer game or stunning landscapes from the family vacation. The COOLPIX L110 also features Sport Continuous Mode, allowing users to capture the best highlights from the stands or the sidelines. The power-efficient L110 digital camera can shoot approximately 840 still images or record seven hours*** of HD video with a set of four AA Energizer® Ultimate Lithium batteries, which are included with the L110. Nikon EN-MH2 Ni-MH rechargeable batteries, which are available separately, can also be used for rechargeable convenience.
Additional COOLPIX L110 features include: 12.1-megapixel resolution; 3.0-inch high-resolution 460,000-dot Clear Color Display LCD; HD movie (720p) with Optical Zoom and Auto Focus while recording video and a built-in stereo microphone; 5-way VR Image Stabilization System; Smart Portrait System; Scene Auto Selector.
The COOLPIX L110 will be available February 2010 for $279.95 MSRP and will be offered in black or red.
New COOLPIX L22 Digital Camera is Compact and Easy To Use at an Affordable Price
The COOLPIX L22 is the ideal camera for consumers who are looking to easily capture all of life’s memories at an affordable price, but without compromising performance. The COOLPIX L22 features 12- megapixel resolution for stunning image detail, a 3.6x Zoom-NIKKOR lens for creative compositional freedom, while a huge bright 3.0-inch 230,000-dot LCD screen makes sharing and composing photos enjoyable.
Additional COOLPIX L22 features include: 3-way VR Image Stabilization System; Smart Portrait System; Easy Auto Mode and can be powered by two AA-batteries or Nikon EN-MH2 Ni-MH rechargeable batteries which are available separately.
The COOLPIX L22 will be available in February 2010, for $129.95 MSRP and will be offered in various colors, including black, red, blue and champagne silver.
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
*Among compact cameras equipped with an optical zoom capable of zooming in at 10x or more as of January 15, 2010 (according to research conducted by Nikon Corporation).
**Among compact cameras equipped with an optical zoom capable of zooming in at 7x or more with wide-angle capability measuring 30mm (35mm format equivalent) or less as of January 15, 2010 (according to research conducted by Nikon Corporation)
*** Recording stops automatically after 29 minutes. This figure is based on Nikon Corporation testing standards and stated for recording at 250 C with AA size Energizer® Ultimate Lithium batteries. Actual results may vary greatly depending on factors that include differences in ambient temperature, and amount of zoom and autofocus operations used.
02/03/2010
“S” REPRESENTS STYLISH, SLIM DESIGN, SUPERIOR PERFORMANCE AND SUPER ZOOM WITH THE NEW NIKON COOLPIX S-SERIES DIGITAL CAMERAS
Whether a User Needs HD Video, Super-Long Zoom, or a Functional Fashion Accessory, There Is Something for Everyone with Nikon’s New Style Series of Digital Cameras
MELVILLE, NY (Feb. 2, 2010) – Today, Nikon Inc. continues the tradition of blending innovation, design and performance in its line of COOLPIX compact cameras with the introduction of four new COOLPIX Style Series cameras. The S-series cameras provide users with innovative and fun features such as long zooms, speedy performance, advanced flash controls, touch-screen technology, and enhanced high resolution LCD screens in sleek, stylish camera bodies. In an impressive slim body, the new COOLPIX S8000 digital camera sports a long 10x optical zoom, 720p HD Video, and a 3.0-inch 921,000-dot LCD screen with bright Clear Color Display. Not to be outdone, the COOLPIX S4000 blends a user-friendly touch-screen interface with an elegant camera design, while the COOLPIX S6000 and COOLPIX S3000 digital cameras deliver the speed, accessibility and ease-of-use that have made the S-series the camera of choice among consumers who value style and performance.
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"Building on the hallmarks of the COOLPIX line, the new S-Series cameras combine the features consumers want, along with high performance and innovative technology into elegant camera designs with colorful results," said Bo Kajiwara, director of marketing, Nikon Inc. "The digital camera has become an accessory to today’s consumer, and with the S-series camera, users can challenge their creativity, and complement their sense of fashion.”
All new COOLPIX S-series cameras incorporate Nikon’s world-class NIKKOR lenses, delivering accurate detail and brilliant color, as well as Nikon’s EXPEED™ digital image processing concept, which ensures high-quality pictures with stunning color and sharpness. Many of the new S-series models embrace the addition of High Definition (HD) video by adding an ideally located video record button on the back of the camera. Other COOLPIX features include Scene Auto Selector, which automatically recognizes the shooting situation and adjusts camera settings accordingly for great pictures anywhere. To make better portraits easier, the Smart Portrait System incorporates a series of automatic functions including In-Camera Red-Eye Fix ™, Improved Face-Priority AF, Face Priority AE, Smile Mode, Blink Warning and Skin Softening to flatter even the most camera-shy subject.
New COOLPIX S8000: Deceptively Slim Yet Hides a Surprise
Hidden inside the COOLPIX S8000’s slender body resides a powerful and versatile 10x Optical Zoom-NIKKOR ED glass lens that produces incredibly sharp, crisp images up close or far away. To banish the blur at any focal length, the S8000 features a 4-way Image Stabilization System and ISO settings to 3200. Additionally, the S8000 has the ability to record HD movies (720p) at 30 frames per second (fps) with stereo sound, and features an ultra high-resolution 921,000-dot Clear Color Display LCD for sharp, clear viewing of images.
The 14.2-megapixel COOLPIX S8000 digital camera also includes a new feature called the Creative Slider, which simplifies adjusting brightness, saturation and color tone in-camera by utilizing the Rotary Multi Selector. Another new feature, Advanced Flash Control, allows users to create more natural-looking flash shots by utilizing higher ISO settings and faster shutter speeds in low light as well as apply Multi-area Auto Backlight Compensation for even exposures. Additionally, the COOLPIX S8000 packs an improved Sport Continuous Mode, high-speed continuous shooting at up to approximately 4 fps for 45 frames (3 MP), plus a fast start-up time and a quick shutter-release time. To further ensure no moment is missed, the S8000 has the ability to acquire the subject and lock focus using Subject Tracking.
The COOLPIX S8000 will be available in February 2010 for $299.95* MSRP in a choice of colors including black, red, bronze and champagne silver.
The New COOLPIX S6000: High Performance Is Always In Style
The new COOLPIX S6000 digital camera blends performance into an elegant camera design to create the ideal accessory for wherever life leads. Though the S6000 measures only one-inch thick, it comes with a versatile 7x Optical Zoom-NIKKOR ED glass lens to zoom in on the action or fill the frame with your subject. The COOLPIX S6000 also has the ability to record HD movie clips (720p) at 30 fps to preserve memories in high quality video, which are easily played back later on an HDTV from the camera via HDMI connection.
The COOLPIX S6000 includes features like 14.2-megapixel resolution and a bright 2.7-inch 230,000-dot Clear Color Display LCD. Similar to the COOLPIX S8000, the COOLPIX S6000 boasts advanced features and controls like Sport Continuous Mode and Advanced Flash Control. The S6000 also sports a fast start-up time of approximately 0.75 seconds and a short shutter-release time of approximately 0.3 seconds to help ensure memories are recorded as soon as they happen.
To further help users snap stunning photos easily, the COOLPIX S6000 features ISO 3200; 4-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System all packed into an ultra-stylish design.
The COOLPIX S6000 will be available in March 2010 for $249.95* MSRP in a choice of bold colors, including champagne silver, black, red, and bronze.
The New COOLPIX S4000: Touch-Screen Technology, Nikon Performance
Integrating elegant design and intuitive operation, the new COOLPIX S4000 digital camera comes equipped with a touch-screen interface that places the camera's controls at the users' fingertips. The COOLPIX S4000 incorporates a new 3.0-inch 460,000-dot touch-panel Clear Color Display LCD, which makes it easy to compose, review, edit and share pictures.
To fully utilize the touch-screen interface, the COOLPIX S4000 comes with several advanced shooting features. With Touch Shutter, users can select their subject by a single touch on the screen to adjust focus and exposure, and to automatically release the shutter. When selected, Subject Tracking can automatically follow and focus on a subject selected by touching the screen, such as a fast moving child or a pet throughout the frame.
At the touch of a finger, users can record HD movies (720p) to create and share. The S4000 also includes user-friendly modes like Scene Auto Selector, which automatically recognizes the scene in your picture and adjusts camera setting to take the best photo possible for the given conditions.
The 12-megapixel COOLPIX S4000 features a 4x wide-angle Zoom-NIKKOR lens, ISO sensitivity to 3200; 4-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and a compact stylish design.
The COOLPIX S4000 digital camera will be available in March 2010 for $199.95 MSRP in a choice of vibrant colors, including plum, champagne silver, pink, red and black.
New COOLPIX S3000: Make a Statement in Color
Sleek design, attractive colors and innovative technology truly set the new Nikon COOLPIX S3000 digital camera apart from the competition. The COOLPIX S3000 comfortably places advanced shooting controls in the hand for great fun and optimal results. User-friendly advanced features and ease-of-use, along with the camera's compact size make it a pleasure to carry around anywhere from the family reunion to a night on the town.
With the stylish looks and the vivid color choices of the S3000, the camera is the perfect tool to express one's personal style. The COOLPIX S3000 also includes a bright 2.7-inch 230,000-dot LCD screen designed to make it easy to compose, review and share pictures.
The 12-megapixel COOLPIX S3000 features a 4x wide-angle Zoom-NIKKOR lens; ISO 3200; 4-way VR Image stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and a colorful and compact design.
The COOLPIX S3000 will be available in March 2010 for $149.95 MSRP and in a choice of vibrant colors, including plum, champagne silver, black, orange, green and blue.
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
*Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.
02/03/2010
SUPER ZOOM AND STUNNING PHOTOS ARE WITHIN REACH WITH NIKON’S NEW "L" SERIES COOLPIX DIGITAL CAMERAS
The COOLPIX L110 Boasts 15x Zoom and HD Movie Capability, While the COOLPIX L22 Digital Camera Offers Big Features at a Small Price
MELVILLE, NY. (Feb. 2, 2010) – Nikon Inc. today introduced two new COOLPIX compact digital cameras to its Life-Series line, which provide consumers an easy and fun way to enjoy snapping and sharing digital images. While the L110 digital camera affords users the ability to get close to all of life’s moments with its powerful zoom lens, the compact design and ease of use of the L22 makes it the go-anywhere, anytime digital camera for any occasion. The L-series point-and-shoot digital cameras define simplicity and value, ready to capture life’s precious moments with stunning quality and clarity with the aid of Nikon technologies such as the Smart Portrait System, Scene Auto Selector and legendary NIKKOR Optics.
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"These new additions to the COOLPIX L-series continue the tradition of empowering consumers to enjoy photography with cameras that are easy to use, with features that make taking great photos an enjoyable experience for the whole family," said Bo Kajiwara, director of marketing, Nikon Inc.
Both of these new Life series cameras help make flattering portraits of friends and family easy with the Smart Portrait System, which integrates the following advanced features:
o In-Camera Red-Eye FixTM automatically fixes most instances of red-eye
o Enhanced Face-Priority AF can detect up to 12 faces from a variety of angles
o Smile Mode automatically detects when your subject smiles and releases the shutter
o Blink Warning notifies the user when a subject has blinked in a photo
The COOLPIX L110 Digital Camera
The L110 digital camera achieves its versatility through a 15x Optical Zoom-NIKKOR lens. Covering a wide 28mm to 420mm super-telephoto focal range, the lens can readily handle everything from action shots at the kid’s soccer game to stunning landscapes from the family vacation.
The 12.1-megapixel COOLPIX L110 features a large, bright 3.0-inch high-resolution (460,000-dot) LCD for easy composition, viewing, and sharing of images; while a new High Definition (HD) 720p movie mode features a built-in stereo microphone, and a dedicated movie selector button that makes it simple to switch from capturing stills to recording HD movies. In addition, the COOLPIX L110 digital camera features the ability to utilize the optical zoom and auto focus operations during video capture to make focusing and staying with the action simple and easy. For example, when photographing or capturing video clips of fast moving pets or children, users will be able to retain focus and easily keep the subject within the frame. Additionally, consumers will not miss the action with Sport Continuous Mode, which captures images at a blazing 11.1 frames per second (3 MP resolution).
Additionally, a 5-way Vibration Reduction (VR) Image Stabilization System helps to reduce camera shake in the following ways, helping to banish blurry photos in low light or shooting while handheld:
• Optical VR Image Stabilization by image sensor shift compensates for the effects of camera shake, producing clearer, sharper results in lower lighting or unsteady conditions
• Hybrid VR Image Stabilization combines both sensor shift VR and Electronic VR
• Motion Detection automatically detects moving subjects and adjusts shutter speed and the ISO setting to compensate for camera shake and subject movement
• High ISO 6400 capability creates opportunities to take sharper, natural-looking photos in lower light conditions
• Nikon’s original Best Shot Selector (BSS) automatically takes up to 10 shots while the user presses the shutter and saves the sharpest image
The COOLPIX L110 includes four AA Energizer® Ultimate Lithium batteries, allowing 840 shots or seven hours of video.
The new L110 camera will be available beginning February 2010 and will retail for $279.95* MSRP and will be offered in black or red.
The COOLPIX L22 Digital Camera
The new L22 digital camera has popular camera features, including a large LCD screen, Auto Scene Selector and AA battery convenience, at an affordable price point. The new L22 is compact and easy to use, and the ideal camera for consumers who will not compromise on performance when looking to capture life’s memories at an affordable price. The 12-megapixel L22 features a 3.6x Zoom-NIKKOR lens for creative compositional freedom, an incredibly bright 3.0-inch LCD screen for sharing and composing images and VR electronic image stabilization to help end blurry photos due to low light or camera shake.
The new L22 will be available beginning February 2010 and will retail for $129.95* MSRP in a choice of colors, including black, red, blue and champagne silver.
For more information about the new L-Series COOLPIX cameras, as well as the full line of COOLPIX products, please visit www.nikonusa.com.
Nikon, At the Heart of the ImageTM. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
02/03/2010
NIKON COOLPIX P100 ZOOMS TO THE TOP OF THE SUPER-HIGH PERFORMANCE COMPACT DIGITAL CAMERA CATEGORY WITH VERSATILE FEATURES
With a 26x NIKKOR Zoom Lens, CMOS Image Sensor and Full HD Movie Recording, COOLPIX P100 Brings Compact Digital Camera Photography to a Whole New Level
MELVILLE, NY (Feb. 2, 2010) – Nikon Inc. today unveiled the new COOLPIX P100 digital camera, marking a series of firsts for Nikon with the debut of a CMOS image sensor and full High Definition (HD) movie (1080p) capabilities in the COOLPIX line. Additionally, with an expansive 26x Optical Wide Angle Zoom-NIKKOR ED glass lens and a 3.0-inch 460,000-dot vari-angle Clear Color Display LCD screen, the COOLPIX P100 delivers a compact camera fully equipped and readily able to expand a user’s photographic potential.
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The COOLPIX P100 is Nikon’s first compact camera to offer full HD movie (1080p), allowing consumers to entertain audiences with movies that capture the entire impact of a scene at the touch of a dedicated movie-record button. A stereo microphone optimally mounted on top of the camera accurately captures audio to further enhance the video capture experience. Contributing to compositional freedom, both the optical zoom and autofocus functions are available while recording video. Additionally, the high-speed movie function provides the added benefit of recording movies that can be played back in slow motion or fast motion to create artistic effects. To further ease integration into an existing home theater system, an HDMI connector allows for easy playback on a compatible HDTV.
“Our portfolio of cameras is designed to ensure that any photographer, at any level, can find the camera that feels right for them,” said Bo Kajiwara, director of marketing, Nikon Inc. “The P100 blends a stellar lens with creative automatic and manual features to allow the more advanced consumer to explore the boundaries of their photographic capabilities."
The Nikon COOLPIX P100 digital camera features a 10.3-megapixel backside illumination CMOS sensor, which enables high-speed shooting at 10 frames per second (fps) at full resolution and exceptional image quality even when shooting in low light settings. Other functions benefitting from the lower noise and exceptional image quality of the new CMOS image sensor include an in-camera high dynamic range (HDR) function, which merges images of the same scene to achieve a single image with a broad range of tonal detail. Additionally, the Night Landscape mode combines a series of consecutive shots taken at a fast shutter speed into a single image with reduced noise when taking handheld shots in night scenes.
The versatility of the COOLPIX P100 digital camera is also attributed to its new 26x Optical Wide Angle Zoom-NIKKOR ED glass lens. This lens offers unparalleled compositional freedom, with its wide angle (26mm) to super telephoto coverage (678mm). The broad focal range lets consumers capture a variety of shots and scenes, ranging from sweeping landscapes to action shots taking place far away on a sports field. For further versatility, this extraordinary lens allows the user to take images or video as close as 0.4 inches while in macro mode. As part of the flagship Performance Series of COOLPIX compact digital cameras, the COOLPIX P100 is the ideal photographic tool for photo enthusiasts, sports and travel photographers and consumers with more advanced photography skills who crave a high performance camera.
Additional features of the Nikon COOLPIX P100 digital camera include:
• 10.3-megapixels and Backside Illumination CMOS Sensor for stunning prints as large as 16x 20 inches, while retaining fine detail
• In-Camera High Dynamic Range (HDR) merges multiple images of the same scene to create an image with a range of tonal detail that could not be captured in a single photo
• Night Landscape Mode combines a series of images into a reduced noise composite for low light shooting
• 3.0-inch Vari-Angle 460,000-dot Clear Color Display LCD and Electronic Viewfinder make it easy to compose and share pictures with friends and family. The new LCD, with anti-reflection coating, can tilt as much as 90 degrees up or 82 degrees down. This enables photographers to shoot from higher angles or from the hip. The incorporation of the an electronic viewfinder enables consumers to see through the lens in most any lighting condition
• 5-Way Vibration Reduction (VR) Image Stabilization System
o Optical VR Image Stabilization by image sensor shift compensates for the effects of camera shake, producing clearer, sharper results in lower lighting or unsteady conditions
o Hybrid VR Image Stabilization combines both sensor shift VR and Electronic VR
o Motion Detection automatically detects moving subjects and adjusts shutter speed and the ISO setting to compensate for camera shake and subject movement
o High ISO 3200 capability creates new opportunities to take sharper, more natural-looking photos in lower light conditions (up to 10 megapixels)
o Best Shot Selector (BSS) automatically takes up to 10 shots while the user presses the shutter, and saves the sharpest image
• Program, Shutter Priority, Aperture Priority and Manual Exposure modes give ultimate creative control over images
• New Sport Continuous Scene Mode for shooting at up to 10 fps at full resolution and 120 fps for 1.1-megapixel images
• Subject Tracking automatically activates autofocus while tracking moving subjects such as children and animals. Even when the subject momentarily moves out of the LCD frame, the camera will restart tracking if the subject returns in the frame within 3 seconds
• Pre-shooting Cache lets users capture up to 40 shots before shutter is released. This setting helps photographers stay ahead of the action
• Active D-Lighting minimizes loss of details in highlights and shadows resulting in beautiful, more natural-looking images
• Smart Portrait System integrates the following features to make it a snap to capture stunning portrait photos of friends and family:
o In-Camera Red-Eye FixTM automatically fixes most instances of red-eye
o Enhanced Face-Priority AF can detect up to 12 faces from a variety of angles
o Skin Softening ensures smooth skin tone on the face of subjects by leveraging built-in face-detection technology
o Smile Mode automatically detects when a subject smiles and releases the shutter
o Blink Warning notifies the user when a subject has blinked in a photo
o Blink Proof detects the subject’s face and automatically takes a series of sequential shots, then saves the image in which the subject’s eyes are open
The Nikon COOLPIX P100 digital camera will be available nationwide in March 2010 and will retail for $399.95* MSRP. For more information on the P100 and all COOLPIX cameras, please visit www.nikonusa.com.
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
01/26/2010
NIKON FESTIVAL CROWNS TOP TWO WINNERS FROM MORE THAN 1,200 VIDEOS
A PENGUIN, A CHICKEN AND NEW YORK CITY STAR IN TOP SUBMISSIONS
Actor Rainn Wilson, Photographer Chase Jarvis and Internet Personality “iJustine” Select 140-Second Video $100,000 Winner in Celebration of HD Video
MELVILLE, N.Y. (Jan. 26, 2010) – In search of the next great online video talent, Nikon Inc. today announced the winners of its Nikon Festival, launched in November to celebrate, inspire and harness the current popularity of D-SLR video creation and social media.
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The Nikon Festival Judges’ Award Winner is Marko Slavnic, a 2006 graduate of the University of Texas Austin, and he will receive $100,000 and Nikon equipment to further his film career.
“So many people see filmmaking as this elite thing and that you need a big crew to produce a quality film,” said Marko Slavnic, Nikon Festival Judges’ Award Winner. “I was excited when a friend told me about the Festival, and Nikon has shown people that you don’t have to be a professional to create a film and be seen by a huge audience.”
Drawing from his own experiences as a shy teenager, Marko Slavnic’s video submission entitled “Chicken vs. Penguin” is a unique short film that shows a funny, physical story of unexpected love brought to life through a fast food mascot rivalry between a boy and girl. It was shot over two days on Congress Street in Austin, TX. Slavnic plans to use the $100,000 to invest in his next project, which will be a feature film. He also wants to give back to his local film community who supported him, especially friend Andrew McDonald, who was instrumental in helping with his submission.
“I plan to use a Nikon D-SLR to shoot my feature film because it’s so simple,” added Slavnic. “In my experience with the Festival, Nikon’s cameras allowed me more shooting versatility, while producing mind-blowing images.”
Slavnic entered four different submissions for the Nikon Festival, including “The Hug Lady,” “One Second,” and the two top 50 finalists “Chicken vs. Penguin” and “Where Were You in ’92?” He credits his mother as his role model, who served as a television producer in Sarajevo before their family moved to the U.S. in 1992.
The Nikon Festival Audience Award winner is San Antonio resident Joshua Friedberg. He will receive $25,000 as the top fan favorite for his video “New York State of Mind.” The video captured twenty four hours in New York, featuring renowned locations.
“I got into video through skateboarding and learned how to shoot by just doing it,” said Joshua Friedberg, Nikon Festival Audience Award Winner. “That’s part of why I think the Nikon Festival is such a great event, it motivated people to be creative and get out there and shoot.”
As a former professional skateboarder, Friedberg rallied widespread support from the skateboarding community to earn a combination of the most views and highest average rating. He credits retweets of his Festival video via Twitter by media personalities Bam Margera, Steve Berra and Tony Hawk as a key to his win. Friedberg plans to use the $25,000 to help revive 411 Video Magazine that covers the skateboarding community.
“The great response for the Nikon Festival demonstrates the positive impact online engagement can have for brands and consumers. We believe there was tremendous participation because the online festival provided a unique way for people to create, collaborate and share their videos,” said Lisa Baxt, Senior Communications Manager for Nikon Inc. "The Nikon Festival is an example of our commitment to innovative marketing communications programs that drive meaningful interaction with consumers, particularly aspiring content creators. Through this program, we were able to help educate people about Nikon products that offer HD video capabilities, while empowering them to try their hand at using video and become a part of a Nikon community.”
The groundswell of support and campaigning by participants and judges and fans in the online Nikon Festival community occurred through Facebook (facebook.com/NikonFestival), Twitter (@NikonFestival) and blogs reflects the overall success of this integrated marketing campaign. The Nikon Festival website received more than 590,000 unique visitors and generated more than 1.9 million page views.
About Nikon Festival
With the accessibility of HD video for independent movie making, Nikon created the Nikon Festival to challenge people to upload 140-second short-form videos with the theme “A Day through Your Lens” to www.NikonFestival.com.
The top 50 Nikon Festival finalists were posted in an online gallery on www.NikonFestival.com, where finalists were given the opportunity to win one of two awards: a Judges’ Award or an Audience Award. The Judges’ Award Winner was determined by the Nikon Festival judges, who selected the high-scoring video based on image quality, originality and the ability to capture the “A Day through Your Lens” theme in 140 seconds or less. In addition to the $100,000 awarded by the Festival judges, the top 50 finalists were encouraged to use social media platforms, including Twitter and Facebook, to campaign for views and votes in order to win the Audience Award of $25,000.
Nikon enlisted influencers from TV, photography and social media to serve as official Festival judges, who each shared personal videos shot with a Nikon D-SLR camera to inspire and guide entrants. Nikon advertising star, Ashton Kutcher, who kicked off the Nikon Festival with an opening tweet from his Twitter platform @aplusk, features his own personally shot video taken with the D5000, which captures his recent visit to Africa.
For more information on the Nikon Festival and other information on products from Nikon, please visit www.nikonusa.com. Follow the Festival on Twitter at the address: @NikonFestival or visit Facebook at www.facebook.com/NikonFestival for winner updates and new information.
About the Nikon Festival Judges
Rainn Wilson is an actor and writer, best known for his role as the endearingly awkward Dwight Shrute on The Office. He has acquired a major online following and strong media presence for his thought-evoking website SoulPancake.com, with more than 1,800,000 followers through his Twitter address: @RainnWilson.
iJustine (Justine Ezarik) is a popular Internet evangelist and online video personality, who is the top video blogger on YouTube and iJustine.com. With more than 1,100,000 followers through her Twitter address: @iJustine, she recently served as the official Twitter correspondent for the 2009 MTV Video Music Awards.
Chase Jarvis is an acclaimed professional photographer, author and active social media influencer. To see more of his work visit www.chasejarvis.com or follow him at his Twitter address: @chasejarvis.
About Nikon
Nikon, At the Heart of the ImageTM. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
For J.D. Power and Associates award information go to jdpower.com
Contact Info
For more information, dial (800) NIKON-UX or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
12/21/2009
NASA ORDERS D3S DIGITAL SLR CAMERAS AND INTERCHANGEABLE LENSES FROM NIKON
MELVILLE, N.Y. (Dec. 21, 2009) – Nikon Corporation (Michio Kariya, President) is pleased to announce that the National Aeronautics and Space Administration (NASA) has placed an order for eleven D3S digital SLR cameras and seven AF-S NIKKOR 14-24mm f/2.8G ED lenses to be used for photographic documentation.
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The D3S digital SLR cameras and AF-S NIKKOR 14-24mm f/2.8G ED lenses ordered by NASA will be carried on the Space Shuttle and used to photograph activities at the International Space Station (ISS) in the future. No special modifications will be made to these products. They will be the same products available to end-users, confirming the incredible versatility of the D3S. This equipment will be used along with the Nikon D2XS digital SLR cameras, NIKKOR lenses, and Nikon Speedlights already in use at the International Space Station.
Nikon has spent many years contributing to NASA's study of space through the development and manufacture of advanced and extremely durable cameras as well as of NIKKOR lenses that make the most of Nikon’s optical technologies, and of which production has recently reached fifty million units. To date, NASA has captured more than 700,000 images using Nikon equipment carried into space. Space, however, is not the only extreme environment in which Nikon equipment is used. Nikon also provides official observation equipment used in exploring the Arctic. Nikon equipment contributes to observation and research of these little explored regions with durability, reliability and technical capabilities that stand up to even the most severe environments
Nikon’s history with NASA
• 1971: Nikon Photomic FTN* (NASA specifications) was used on Apollo 15
• 1980: The “Small Camera”, based on the Nikon F3 and equipped with a motor drive, and the F3 "Big Camera", which utilized long film, were delivered to NASA. The “Small Camera” was used aboard the Space Shuttle Columbia launched the following year.
• 1991: The Nikon F4 and F4S were delivered to NASA
• 1999: The Nikon F5 and AF Nikkor lens were carried aboard the Space Shuttle Discovery to photograph extravehicular activities (EVA)
• 2008: D2XS digital SLR cameras were delivered to NASA. Six D2XS cameras are used in space to document activities such as inspection and maintenance
• In addition, approximately about 15 types of NIKKOR lenses (more than 35 lenses all together) are kept aboard the International Space Station for intravehicular and extravehicular photography to provide continued support for NASA’s space activities
*Nikon F equipped with Photomic FTN viewfinder that supports TTL center-weighted metering.
The D3S was released in November 2009 as the latest flagship model for Nikon FX-format digital SLR cameras. This camera is equipped with a new CMOS sensor (36.0 × 23.9 mm) developed by Nikon and supports standard ISO sensitivity settings of 200 to 12,800. Sensitivity can also be set as high as Hi 3 (ISO 102,400 equivalent) or as low as Lo 1 (ISO 100 equivalent). Image-degrading noise has been minimized to enable shooting at high sensitivities under even extremely dim lighting. In addition, the D3S is equipped with the D-Movie function, enabling HD video capture and includes high-sensitivity movie mode and movie editing functions for trimming start and ending footage or saving selected frames as JPEG stills. Naturally, the camera itself is representative of an all-round flagship model offering basic performance and operation that meet the strict demands (fast, support for high sensitivities, superior image quality) of professional and advanced amateur photographers in a number of fields, including the press, sports and nature photography.
The AF-S NIKKOR 14-24mm f/2.8G ED is the world’s first ultra wide-angle zoom lens to offer a focal length of 14mm with a maximum aperture of f/2.8. The performance of this lens has been extremely well received by the camera industry, and recognized by Europe’s Technical Image Press Association (TIPA), which awarded it The Best Professional Lens in Europe 2008, and the European Imaging and Sound Association (EISA), which awarded it European Professional Lens 2008-2009.
About Nikon
Nikon, At the Heart of the ImageTM. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as "Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008." according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated the 50th anniversary of its legendary F-mount lens-mounting system. Only Nikon has sustained an original lens mount for such an extraordinary period, ensuring that photographers can continue to leverage their previous investments while still taking advantage of new innovations.
Contact Info
For more information, dial (800) NIKON-UX or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
12/21/2009
Nikon Podcast #30 – Nikon Festival Judge Chase Jarvis: Thriving as a Photographer in the Age of Digital Multimedia
Host Mark Ellwood and professional photographer and Nikon Festival judge Chase Jarvis discuss the Nikon Festival, what it takes to be a successful photographer in the age of instant news and multimedia, and what he'd like to see in video submissions to capture the $100,000 judges award. Join Mark and Chase as they delve into creating emotive imagery, video and an award-winning submission.
Listen and subscribe to this podcast in iTunes by clicking here.
12/18/2009
NIKON'S "PICTURE YOURSELF" SURVEY REVEALS AMERICANS WOULD MOST LIKE TO TAKE BACK A FAMILY PORTRAIT IF THEY COULD TURN BACK TIME
New Data Reveals Americans' Perceptions about Themselves in Photos and Photos They Wish They Could Take Back
MELVILLE, N.Y. (Dec. 18, 2009) - Nikon Inc., world leader in digital imaging, recently announced the results of its 2009 “Picture Yourself” survey that reveals consumer attitudes about self-image.
Just in time for the holiday portrait season, Nikon’s “Picture Yourself” survey revealed that if people could turn back time, they would choose to retake a family portrait (25 percent), a high school graduation photo (21 percent), a driver's license photo (21 percent), a wedding photo (15 percent) and a birthday party photo (7 percent).
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With the holiday season in full swing, Nikon provided the following tips for taking mantle-worthy holiday photos this winter season. Whether you are taking photos with a point-and-shoot or D-SLR camera, these simple tips are sure to deliver great results throughout the holidays:
• Keep your eyes on the camera and look at the lens not the flash to avoid red-eye and blinking
• Find a simple background. It’s about the people not the holiday props (so lose the elf ears)
• Focus on what’s important. Faces! It’s called a background for a reason, so keep it that way. Nikon cameras also offer a great face detection feature to help you
• Don’t get too close when using a flash, because too much light overexposes faces
• Lighten up on the flash! If you're shooting holiday lights try turning off your flash and holding your camera very steady for a more stunning photo
• Try new angles for posing. Once you have your family and background set, take pictures from different angles to add some creative variety
• Take lots of pictures. The more pictures you snap, the greater chance you will capture a special holiday moment
Data also showed that whether you like having your picture taken or not, it’s practically unavoidable. Nearly every American adult (92 percent) had at least one picture taken of them so far this year. Among all American adults, 79 percent believe they looked better in person than in pictures. This data was consistent in responses from both men and women; 79 percent of women preferring the real deal to a photograph, along with 78 percent of men.
“Due to the overwhelming popularity of social networking and photo-sharing websites, it is almost impossible to avoid having your photograph taken and shared with others,” said Lisa Baxt, senior manager, Communications, Nikon Inc. “In line with the needs of consumers, Nikon’s newest COOLPIX products offer innovative technology and simple features to help consumers to look their best and solve common photo problems including red-eye, uneven skin tones and lighting issues.”
When it comes to common photo problems, Nikon’s survey also discovered that the most prominent feature people disliked about themselves in a photo was weight with 26 percent. Other features that bothered people in pictures were smile or teeth (18 percent), red-eye (16 percent), wrinkles (8 percent), shiny skin (7 percent) and pale skin (6 percent).
Additionally, Nikon’s survey results also showed that men are beginning to steal the spotlight. This year, men have had nearly twice as many photos taken of them than women. Men have had an average of 73 photos taken of them, while women had only a measly 38 photos.
The Nikon survey was conducted by Wakefield Research among 1,000 nationally representative Americans ages 18 and older between August 12 and August 18, 2009 via telephone using Random Digit Dialing. Wakefield is a research consultancy specializing in strategic and tactical research for corporate, non-profit, and political clients.
For information about Nikon’s complete line of digital imaging products, please visit http://www.nikonusa.com.
Wakefield is a research consultancy specializing in strategic and tactical research for corporate, non-profit, and political clients throughout North America, Europe and Asia. Wakefield’s staff – drawn from the worlds of research, marketing and media – serve as trusted advisors to heads of industry, marketing professionals, and elected officials, and have informed the marketing and positioning of some of the most prominent brands in the marketplace. Wakefield is known for their experience and expertise in a wide range of industries, including telecommunications, video-gaming & digital entertainment, fashion & apparel, hospitality & travel, financial services, consumer goods, and food & beverage. Wakefield’s staff has the classical training of career researchers, but they've also worked in public relations firms, marketing and ad agencies, political communications companies, and non-profit organizations. These experiences give them a uniquely valuable background to make sure their research is accurate, actionable, credible, and creative.
About Nikon
Nikon, At the Heart of the ImageTM. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as "Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008." according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated the 50th anniversary of its legendary F-mount lens-mounting system. Only Nikon has sustained an original lens mount for such an extraordinary period, ensuring that photographers can continue to leverage their previous investments while still taking advantage of new innovations.
Contact Info
For more information, dial (800) NIKON-UX or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
12/12/2009
Nikon Podcast #29 – Judges Rainn Wilson and iJustine discuss the Nikon Festival and what it takes to create a winning submission
Host Mark Ellwood and special Nikon Festival celebrity judges Rainn Wilson and iJustine discuss what it’s like being a judge of the Festival, the experience of creating their own video submissions and what they’d like to see in video submissions to capture the $100,000 judges award. Join Mark, Rainn, and iJustine as they give insightful details about creating their film submissions for the festival and enjoy exclusive behind the scenes footage.
Listen and subscribe to this podcast in iTunes by clicking here.
12/10/2009
NIKON CONTINUES PURSUIT OF OPTICAL EXCELLENCE WITH TWO NEW PROFESSIONAL-GRADE NIKKOR PRODUCTS
The New AF-S 300mm f/2.8 Lens and TC-20E III Teleconverter Focus on Super Telephoto
MELVILLE, N.Y. (Dec. 9, 2009) - Nikon Inc. today announced two new NIKKOR optics that deliver the pinnacle of image quality for professional photographers who demand super telephoto capabilities. The new, fast aperture AF-S NIKKOR 300mm f/2.8G ED VR II super telephoto lens and AF-S Teleconverter TC-20E III deliver images with stunning edge-to-edge sharpness and clarity throughout the frame. Continued refinements and new technologies such as Vibration Reduction (VR) II and optimized autofocus (AF) modes in the lens enhance functionality and improve performance for discerning FX and DX-format digital SLR photographers.
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"The latest edition of the NIKKOR 300mm f/2.8 lens advances one of the most popular fast-aperture focal lengths for sports, nature and wildlife photography, demonstrating Nikon's commitment to professional photographers through the continued development of the optical fidelity and sharpness for which NIKKOR lenses are famous," said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. "Offering compatibility with a wide range of NIKKOR optics, including the new 300mm f/2.8, the TC-20E III teleconverter enables photographers to greatly extend the versatility of a variety of zoom and telephoto lenses they carry."
Whether photographing nature in the wild or the battles at a line of scrimmage, the 300mm f/2.8 is an essential tool for photographers who require the highest level of image quality for publication and printing. This 300mm lens effectively leverages a host of Nikon core technologies, including Nikon VR II image stabilization, specifically engineered for each lens design for maximum performance. VR II instills confidence by counteracting image blur introduced by camera shake and telephoto magnification, allowing users to shoot up to four shutter speed stops* slower than otherwise possible, overcoming many of the challenges of handheld shooting.
This professional lens is constructed of die-cast magnesium for maximum durability and is strategically sealed to resist dust and moisture, with protective Meniscus glass to safeguard the lens' front element. The optical formula features three Extra-low Dispersion (ED) glass elements for superior sharpness, color and image quality, while minimizing chromatic aberration. The lens also features Nikon's exclusive Silent Wave Motor (SWM) technology which enables high-speed autofocus performance with exceptional accuracy and powerful, super-quiet operation. Nikon's exclusive Nano Crystal Coat prevents instances of ghosting and flare for even greater image clarity.
The AF-S 300mm f/2.8 lens features a host of professional focusing features that further enhance functionality. Photographers can now select from three focus modes to match shooting conditions, including manual mode (M) and autofocus with manual priority (M/A) mode, and the new A/M mode. The A/M mode enhances AF control with fast, secure switching from automatic and manual focus to adapt to personal shooting preference and techniques. Additionally, users can also activate the AF Recall Mode at the press of a button that allows for instant return to a predetermined point of focus to capture anticipated shots confidently.
Nikon's professional grade teleconverters, including the new AF-S TC-20E III are ideal companions to the new NIKKOR 300mm f/2.8 and other select lenses to create an affordable and portable gateway to extended telephoto photography. The new TC-20E III effectively doubles the focal length of select lenses, and is the world's first teleconverter to feature an aspherical element to virtually eliminate coma and other aberrations even at wide apertures.
Price and Availability
The AF-S NIKKOR 300mm f/2.8G ED VR II lens is scheduled to be available at Nikon authorized dealers with an estimated selling price of $5,899.95. The Nikon AF-S Teleconverter TC-20E III will be available for estimated selling price of $499.95**. Availability of both products is scheduled to begin in January, 2010. For more information, please visit www.nikonusa.com.
*As determined in Nikon performance tests
**Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.
About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the new ultra-wide 10-24mm to the super telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon's photographic lenses, which was created by adding an "R" to "NIKKO", an abbreviation of Nippon Kogaku K.K., the original company name of Nikon Corporation at the time of its founding. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR" for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon's lenses that symbolizes durability, high image quality and optical excellence.
About Nikon
Nikon, At the Heart of the ImageTM. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as "Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008." according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated the 50th anniversary of its legendary F-mount lens-mounting system. Only Nikon has sustained an original lens mount for such an extraordinary period, ensuring that photographers can continue to leverage their previous investments while still taking advantage of new innovations.
Press Contact: MWW Group
Geoff Coalter | E: gcoalter@mww.com
Frank Filliatrault | E: ffiliatrault@mww.com
T: 201.507.9500
11/18/2009
Nikon Podcast #28 – Travel and documentary photographer Ami Vitale talks about the benefits of stills and HD video when photographing a captivating culture
Join Host Mark Ellwood as he speaks to acclaimed National Geographic photographer Ami Vitale about her travels and experiences capturing fascinating cultures with the D300s. Vitale explains how to create a photo moment from everyday travel experience and combined it with stunning HD video for a spectacular memory of your trip.
Listen and subscribe to this podcast in iTunes by clicking here.
11/10/2009
NIKON LAUNCHES ONLINE FESTIVAL CELEBRATING HD VIDEO AS PART OF NEW INTEGRATED MARKETING CAMPAIGN
Actor Rainn Wilson, Photographer Chase Jarvis and Internet Evangelist “iJustine” to Judge
140-second Video Submissions
Winner Given Chance to Pursue Their Dream with $100,000 Award
MELVILLE, N.Y. (Nov. 10, 2009) –Nikon Inc. today announced the launch of a new integrated marketing campaign that includes the first ever “Nikon Festival” to celebrate, inspire and harness the current popularity of content creation shared through social media.
MT::PB
As a progressive social media innovator and D-SLR market leader, Nikon is challenging budding filmmakers to upload 140 second short-form video with the theme “A Day through Your Lens” to www.NikonFestival.com and follow @nikonfestival on Twitter for a chance to win up to $100,000 and Nikon equipment to pursue and chronicle their dreams.
Nikon advertising star, Ashton Kutcher, will contribute to the Nikon Festival by sharing his personally shot video taken with the D5000, which captures his recent visit to Africa. The Festival will be supported by a national TV broadcast and online advertising campaign and will run through the end of the year. The Festival video submission period begins November 10 and will be open for entries for a six-week period.
“The Nikon Festival represents the progressive nature of our brand in merging social media with innovative products as a way to engage and empower aspiring photographers and filmmakers,” said Lisa Baxt, Senior Communications Manager for Nikon Inc. "Nikon is committed to advancing HD video with the D5000 and other products and supporting it with an integrated marketing program that has a strong impact and is viral in nature. As part of this campaign, the Festival presents the opportunity for current and future Nikon customers to tell their story with HD video.”
Nikon has also enlisted influencers from TV, photography and social media to serve as official Festival judges. Each will also share personal videos shot with a Nikon D-SLR camera, including actor/writer Rainn Wilson, Internet personality Justine Ezarik (iJustine), and visionary photographer Chase Jarvis. The Nikon Festival entries will be judged in December and winners will be announced in January.
“As an actor and avid writer, I applaud Nikon’s creation of this Festival to advance the accessibility of thought-sharing and self expression to aspiring filmmakers and photographers,” said Rainn Wilson. “I think this is a unique way for people to initiate dialogue on topics they care about, while gaining exposure for their work. I’m excited to check out the videos people submit and will be tweeting throughout the Festival.”
Upload “A Day through Your Lens” Video
As guided by the video submissions of Ashton Kutcher and Festival judges, entrants are challenged to create videos in 140 seconds or less, capturing the essence of a day in their life, whether funny, profound or inspirational. As videos are uploaded, they can be automatically shared with entrants’ social networks, including Twitter and Facebook, allowing instantaneous campaigning for views and votes. Although entrants are not required to use a specific camera, judges will be providing direction to meet the criteria of image quality, originality and ability to capture a day through their lens in 140 seconds.
Change Your Life in 140 Seconds or Less
Festival entrants will have the opportunity to win one of two awards: an audience award and a judges’ award. The winning video selected by the Festival judges will be awarded $100,000 and Nikon equipment to pursue and chronicle their dreams. Additionally, the video getting the highest average rating and most audience views will be awarded the $25,000 Audience Award and Nikon equipment. Entrants of the Festival, found at www.NikonFestival.com, are encouraged to use social media platforms, including Twitter and Facebook, to share submissions and gain views and votes. Terms and conditions can be found at www.NikonFestival.com.
For more information on the Nikon Festival and other information on products from Nikon, please visit http://www.nikonusa.com. Follow the Festival on Twitter at the address: @nikonfestival.
All product and company names herein may be trademarks of their registered owners.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses.
For J.D. Power and Associates award information go to jdpower.com
Contact Info
For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
10/22/2009
NIKON ANNOUNCES HIGH COMPATIBILITY BENEFITS WITH WINDOWS 7
D5000 D-SLR and COOLPIX S230 among Products Compatible with New Windows Platform
MELVILLE, N.Y. (Oct. 22, 2009) – Today, Nikon Inc. announced its customized design compatibility with its line of COOLPIX compact and digital SLR cameras and the new Windows 7 Device Stage feature of the Windows 7 platform. The D5000 D-SLR and COOLPIX S230 boast the highest level of compatibility available with Windows 7, once again emphasizing Nikon Inc.’s dedication to providing its customers with capable photographic tools and a simple-to-use interface.
MT::PB
“We are excited to continue bringing new innovations and features to our customers, specifically those compatible with the Windows 7 platform,” said Bo Kajiwara, director of marketing and planning, Nikon Inc. “It is exciting to see the new innovations, not only with our line of photographic products, but with seamless compatibility with one of the world’s foremost operating systems.”
The Windows 7 Device Stage interface for the D5000 and COOLPIX S230 cameras, available in November, will provide users with a graphical representation of their specific camera model when connected to their Windows 7-based computer. Users will be able to easily identify their camera as a disk drive and quickly access and manage their photos and videos. In addition, the windows for accessing these specific cameras are customized with Nikon’s logo and branding, and provide links to Nikon’s product Web pages, allowing consumers to quickly navigate to their product’s individual online resource.
Microsoft Corp. will highlight Nikon’s D5000 and COOLPIX S230 cameras as part of the Windows 7 launch, showcasing the above compatibility and user navigation at the Windows 7 launch event in New York City on October 22.
For more information about Nikon cameras compatible with the Windows 7 Device Stage interface, please visit http://support.nikontech.com. For more information about Nikon’s line of photographic and imaging products, as well as those compatible with Windows 7, please visit www.nikonusa.com.
All product and company names herein may be trademarks of their registered owners.
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About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated the 50th anniversary of its legendary F-mount lens-mounting system. Only Nikon has sustained an original lens mount for such an extraordinary period, ensuring that photographers can continue to leverage their previous investments while still taking advantage of new innovations.
Contact Info
For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
10/21/2009
Nikon Podcast #27 – The New Nikon D3S D-SLR and Nikon's Presence at PhotoPlus 2009
Author and Editor David Schloss, along with Nikon’s own Steve Heiner, discusses the new D3S D-SLR and NIKKOR 85mm Micro lens, as well as Nikon’s presence at PhotoPlus 2009.
Author and Editor David Schloss, along with Nikon’s own Steve Heiner, discusses the new D3S D-SLR and NIKKOR 85mm Micro lens, as well as Nikon’s presence at PhotoPlus 2009. As part of Nikon’s exhibit at the PhotoPlus trade show, visitors will have an opportunity to hear from renowned Nikon photographers in the Learn & Explore Theatre or visit the Get in Touch area with Nikon’s COOLPIX and D-SLR products in hands-on shooting situations.
Listen and subscribe to this podcast in iTunes by clicking here.